Your Big Day for Executives
Brand building for executives — from personal strategy and elevator pitch, to LinkedIn and board bio refresh, we cover all the details. Good for executives in a moment of growth or transition and looking to increase impact.
YOU GET:
Executive brand strategy
LinkedIn refresh
Resume and board bio update
Wikipedia update as needed
Professional headshots
Graphic design
Squarespace website as needed
WHAT YOU GET:
BRAND STRATEGY
Written executive brand strategy that outlines target audience, unique offering, brand personality and big idea.
Brand voice and tone
Thought leadership and visibility plan
PR / reputation management as needed
Elevator pitch
LINKEDIN REFRESH
Profile cleanup
Written bio
Professional headshot
Graphic design for profile
Written content and posting strategy as needed
RESUME / BOARD MATERIALS
Resume update – writing and design
Board bio creation, long and short version
Wikipedia update as needed
GRAPHIC DESIGN
Logotype, signature colors + fonts
Business cards + email signature
Branded templates: Word doc, Powerpoint
Social media platform branding as needed
WEBSITE / CONTENT
This offering includes either a website or written content, depending on needs.
Website
Squarespace website including design and copywriting
All tech setup
Content
Written thought leadership posts for LinkedIn, blog, or guest article
PHOTOGRAPHY
Headshots with our global network of photographers
Image consulting
BRAND MANAGEMENT TOOLBOX
Handoff doc that’s easy to use including strategy, quick links to brand assets, and all written deliverables.
How we build your brand in a day
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Step 1: Strategy
90 minute video chat
We begin with a deep-dive interview with the executive and 1-2 key advisors if desired. We ask a series of questions and dive in to your goals to determine your ideal positioning and set you up to reach those goals. We follow up with a written executive brand strategy and action plan that drives all future creative work.
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Step 2: Your Big Day
One business day, 10-6pm
On Your Big Day we execute the action plan laid out in your strategy. We jumpstart the day with a presentation of initial work and build your brand and deliverables iteratively throughout the day, working with you on-and-off video chat to review and revise.
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Step 3: Review and Launch
Within a week of Your Big Day, we meet again to review and revise one more time. We hand off all deliverables and launch your updated LinkedIn and website if need.
Our team works between sessions and behind the scenes to optimize your experience and maximize our time together. The entire process takes about 2 weeks from beginning to end.
