What to Expect on Your Big Day — Part 2
Now that you have read What to Expect on Your Big Day — Part 1, let’s get into the nitty gritty of how the process works and what you get.
Our goal with Your Big Day is to provide an experience that feels inspiring and transformational, and for you to come out on the other side with all the tools you need to launch and go after your business goals. Our intention is that you won’t have to “work hard”—we guide you through the process and do the work of translating your vision into beautiful and effective deliverables.
GETTING READY
Once we decide to work together, we will schedule three events with you via email: your strategy deep dive (90 mins), Your Big Day (1 day from 10:00am–6:00pm) and your followup call (90 mins). We’ll send you a logistics questionnaire to gather some basic info, and we will discuss anything else we need from you in advance like existing photos or other materials that may carry over into your new brand. Other than that, there is very little prep we need you to do in advance of your work with us except drink water, take care of yourself, and be excited to build your brand.
THE STRATEGY DEEP DIVE
Our first meeting is a strategy deep dive—a 90 minute video chat with you and up to three decision makers, plus our team. During this meeting, we ask the right questions that help us draw out the information we need to start creating your brand strategy. Often, clients begin feeling clarity and progress from this call alone.
BEHIND THE SCENES
After the strategy deep dive, we at COMMIT put our heads together and start creating. We craft your brand strategy, logo ideas, fonts, color palette, and basic bones of your website in advance of the day.
THE BIG DAY
Your Big Day is 10am—6pm. We typically meet 3-4 times with you throughout the day and give you some homework between sessions. It’s best to have the day open but we can also work with your schedule if that’s not possible.
Your COMMIT team will consist of a brand strategist, a copywriter and a graphic designer. You’ll notice your COMMIT team members all wear different hats and have a lot of overlapping skills as well! We work together all day, focused on creating your brand with an iterative process. We share work with you, workshop revisions on screen in real time, then hop off Zoom for a work session, and repeat. We continue this way until the day is done, except for an hour of tech time where we work with you to get all tech details squared away like domain transfers and email setup.
The schedule on the day varies. Here is a sample agenda:
10:00 Greeting, a grounding exercise
10:15 COMMIT presentation: logo, fonts, color palette, naming/tagline, initial headlines, website structure. Workshop in real time via screen share.
12:00 Client break, COMMIT work session offline
2:00 COMMIT presentation: additional revisions, next stage of website (fleshed out pages, visuals, copy). Workshop in real time via screen share.
3:30 Tech time — we take care of everything logistics and tech related with you: connecting social accounts, setting up email, purchasing or transferring domains, purchasing a Squarespace account, etc.
4:30 Client break, COMMIT work session offline
5:30 Final presentation, discussion of final to do list and next steps, closing exercise
6:00 Wrap
YOUR BIG EMAIL
After the day, we wrap the final to do’s on our end and package up your brand toolbox. We send Your Big Email with access to all your files, website, collateral, and all the work we have done together, in advance of your follow up session.
FOLLOW UP SESSION
In this wrap video chat, we do a final review of all the work we have done together and make any last live revisions on screen. We walk you through your toolbox, and talk about your next steps as you begin telling the world about your venture.
WORKING WITH US AGAIN
After Your Big Day, you can work with us again in a variety of ways!
Your Big Day: Campaign is the next crucial step to launch with a cohesive integrated marketing strategy, to communicate your brand message out into the world in the right channels where your audience can receive it.
Renegade Launch with our PR partner is an amazing way to launch to press both for your business and for your personal thought leadership. Contact us to learn more.
Sprints are available to our clients after launch for extra design work, copywriting, strategy, and beyond when you need a team for an additional “Big Day” focused on something specific. We offer a retainer that includes one discounted sprint per month plus a set number of tune-up hours of our team’s time to maintain your brand and keep you moving forward.
We help clients build a potent brand in one day or one week. Reach out to us today for an introductory call.
